KnoWyo uses lifestyle photography focused on happy couples and groups of people.
Inclusive lifestyle images should feature people of all races, genders, and sexual orientations living authentically and happily.
Images should be in an environment that looks like somewhere in Wyoming; parks, coffee shops, in nature, bars, etc.
The goal is to drive home the message using imagery that will not be offensive to the general public.
No genital or unrolled condom images should be used for the brand. A condom wrapper is the extent.
No images that show alcohol consumption or drug use. Only images that allude to the activities.
Image Color: Saturated, contrasted images. To allow for copy to be placed over an image, use a 50% Responsible Dark Gray layer; Blending mode: Multiply.