Photography

Overview

KnoWyo uses lifestyle photography focused on happy couples and groups of people.

• Inclusive lifestyle images should feature people of all races, genders, and sexual orientations living authentically and happily.
• Images should be in an environment that looks like somewhere in Wyoming; parks, coffee shops, in nature, bars, etc.
• The goal is to drive home the message using imagery that will not be offensive to the general public.
• No genital or unrolled condom images should be used for the brand. A condom wrapper is the extent.
• No images that show alcohol consumption or drug use. Only images that allude to the activities.

Image Color: Saturated, contrasted images. To allow for copy to be placed over an image, use a 50% Responsible Dark Gray layer; Blending mode: Multiply.