Example Layouts
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Posters Digital Ads Other Business Card Handout Sticker Social Posts
Brand Standards
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Colors
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Primary Colors Responsible Dark Gray CMYK 75, 65, 58, 55RGB 47, 51, 56Hex #23262BPantone 447 C PROTECTED BLUE CMYK 72, 11, 20, 0RGB 40, 173, 196Hex #29ADC4Pantone 312 C PROACTIVE ORANGE CMYK 5, 78, 100, 0RGB 230, 94, 37Hex #E65E25Pantone 1655 C RESILIENT YELLOW CMYK 7, 22, 94, 0RGB 238, 194, 45Hex #EEC230Pantone 116 C EMPOWERED GREEN CMYK 78, 29, 100, 17RGB 63, 123, 58Hex #3F7B3APantone 7740 C TRUSTED TAN CMYK 6, 13, 29, 0RGB 238, 218,…
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Typography
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Headlines Barlow Semi Condensed Extra Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Barlow Semi Condensed is our main headline typeface. It should only be used in an extra-bold weight and typeset in ALL CAPS, with kerning set at 25 pt. This font can be activated with Adobe Fonts or downloaded from Google Fonts. BODY Barlow Semi Condensed Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm …
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Elements
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Condom Pattern Website Use: This pattern can be layered over a blue background using the multiply blending mode. Designed Layouts: This pattern can be layered over a solid brand color block using the multiply blending mode. (See example layouts for placement.) You will need the ability to open a .ZIP file to download the condom…
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Photography
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Overview KnoWyo uses lifestyle photography focused on happy couples and groups of people. Image Color: Saturated, contrasted images. To allow for copy to be placed over an image, use a 50% Responsible Dark Gray layer; Blending mode: Multiply.
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Brand Standards
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How to Use From copy and tone, to colors and logo, your brand elements define how your brand looks, what it sounds like, and even how it “introduces” itself when someone sees it for the first time. Following the guidelines outlined here, you’ll ensure the KnoWyo brand is properly introduced in exactly the same way,…
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Logo
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Logo Usage Proper Logo Usage To ensure consistency, always follow the guidelines outlined here when incorporating the logo into any design. Safe Space For breathing room and white space, allow an “O” width around the logo when placing in layouts. Minimum Size The size below illustrates the smallest size the logo can go without losing…